Feedback is given in one of four categories:
You collect a group of up to 6 people (possibly including actual potential users), and go through their website experience, desktop and mobile separately. The outcome is not necessarily optimal, but it can be achieved quickly. It's an experience-based assessment of a website. What is important is that above-the-fold content loads within 3 seconds and engages your audience while a page completes loading. Sometimes, page load time isn't important (for longer pages). Open the site speed report in Google Analytics and select "per page". Pick underperforming browser segments and device segments. Tablets usually convert the same as desktop. A broad average is that mobile converts 25% less than desktop. Take into account that mobile can convert much less than desktop, especially for expensive products (no such difference with cheaper products or regular transactions). In Google Analytics, compare conversion rates between different browsers and devices. If a website isn't working on a conversion path, nothing else helps. Technical analysis is the lowest hanging fruit. It's a 6-step process that includes technical and heuristic analysis, digital analytics, mouse tracking, qualitative research, and user testing. The course discusses a framework called ResearchXL that guides their conversion optimization services.
Which I did, and below are my notes from watching this short conversion optimization course from CXL Institute.
#Out of many coursenotes professional
I know CXL blog as one of the best destinations for high-quality professional marketing content, so I thought I'd give one of their video courses a go. If there's one way to procrastinate that I like more than watching video courses, it's watching good video courses.
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